Experience
Razorfish, Atlanta Georgia
May 2018 - Present
Associate Director, Social Content & Engagement Strategy
Social Content & Engagement Strategist (2021 - 2022)
Senior Social Content Analyst (2019 - 2021)
Social Content Analyst (2018 - 2019)
Led social media strategy including creative brief writing, social media event planning, editorial calendar briefs, creative campaign execution, and social media campaign reports for Mercedes-Benz USA, Mercedes-Benz Vans USA, Michelin, and BFGoodrich
Increased scope by 166% in 2021 and successfully increased scope by another 35% in 2022
Launched an ambassador program creating a new content stream of brand-owned content, while also building social media clout
Managed content creator outreach, identifying creators who fit the brand ethos and contribute to meeting brand social media goals, and maintained creator relationships
Freelance, Atlanta, Georgia
June 2017 - May 2018
Social Media Marketer
Managed budgets and art direction for organic and paid content on Facebook, Instagram, and Pinterest that resulted in an increase of website traffic 27%
Constructed and presented monthly analytics to clients with social media reports indicating trends, strengths, weaknesses, and next-step recommendations
Conducted social media audits and pitched social media content strategies to prospective and current clients
Kelly's Kids Inc., Austin, Texas
February 2015 - August 2015
Social Media Manager
Oversaw social media content process from ideation, creation, publishing, to monthly analytics reports and managed multiple online communities, providing one-on-one online customer support
Introduced social media benchmarks and monthly/quarterly reporting, content editorial calendars, and digital asset management that improved overall social media output and archival of products
Worked with several teams to ensure alignment on consumer messaging in email, website, paid media, paid social media, and organic social
9 Rooftops, Hilton Head, South Carolina
December 2011 – October 2014
Content Manager
Collaborated with multiple creative and production teams to create original content, producing over 30+ pieces of branded content monthly for Snyder’s-Lance and Coca-Cola
Pitched social media content plans for potential/current clients and launched new clients’ content plans and structure
Led weekly content department meetings, resulting in a monthly thought leadership publication distributed to leadership teams and the entire agency
Skills
Skills: Social media strategy, social media analytics, market research, paid media, copywriting, content creation and planning, community management, trendspotting
Tools: Perplexity AI, Google Gemini, native social platform analytics, Sprout Social, Later, Sprinklr, Meltwater, Quid, Rival IQ, Hootsuite, Google Analytics
CMS: Expression Engine, Wordpress
Education
Oglethorpe University, Atlanta, Georgia
Bachelor of Arts in Communications and Rhetoric, Art History Minor
Oxford University, Oxford, United Kingdom
Associate Member, Concentration in Art History